CDE Advertising Creative Specifications
Send all creatives to adcreative@nullfandango.com. Creatives must be submitted at least three days (five days for pre-roll) prior to campaign launch date to avoid any possible flight delays.
Ad Sizes
| Ad Units | Dimensions | Image Types | Max File Size | Video & Animation | Additional Options |
| Large Rectangle | 300x250 | GIF/JPG, Flash 6-9, Rich Media/3rd Party tag | GIF/JPG: 30k Flash/Rich Media: 45k initial load/60k additional polite load or per panel, max panels: 4 |
4 loops max or 15 seconds, whichever is less | Expansion – Left and/or Down Max expansion – 600x500 |
| Leaderboard | 728x90 | GIF/JPG, Flash 6-9, Rich Media/3rd Party tag | GIF/JPG: 30k Flash/Rich Media: 45k initial load/60k additional polite load or per panel, max panels: 4 |
4 loops max or 15 seconds, whichever is less | Expansion – Downward Max expansion – 728x270 |
| Wide Skyscraper | 160x600 | GIF/JPG, Flash 6-9, Rich Media/3rd Party tag | GIF/JPG: 30k Flash/Rich Media: 45k initial load/60k additional polite load or per panel, max panels: 4 |
4 loops max or 15 seconds, whichever is less | Expansion – Left Max expansion – 480x600 |
| Small Box | 300x100 | GIF/JPG, Flash 6-9, Rich Media/3rd Party tag | GIF/JPG: 20k Flash/Rich Media: 40k total load, max panels: 1 |
4 loops max or 15 seconds, whichever is less | Expansion – Down Max expansion – 300x250 |
| Floating Ad Unit | 300x300 | GIF/JPG, Flash 6-9, 3rd Party tag | 80k total load, no panel, must be frequency capped, must have close button. | No more than 7 seconds. | See additional requirements below. |
| Big Screen pushdown unit | 960x50 | GIF/JPG, Rich Media | 80k initial load, 100k total load, one panel only. Must be frequency capped. Can we 3rd party served or site served. Site served assets: collapsed and expand jgs/flash files, video. | 15 second video or 10 second animation | Max panel expansion: 960x250. Panel will auto expand and auto close upon completion. 3rd party tags by approved vendor |
| Control Ads | 300x250 | GIF or JPG, survey tag | 30k ***Not allowed on the Homepage*** |
No animation | No fly-overs or pop-ups. We must serve control tag – not allowed to be served thru 3rd party ad. |
| Super Leaderboard | 960x90, 960x50 | GIF/JPG only, 3rd party tags | GIF/JPG: 30k Flash/Rich Media: 45k initial load/60k additional polite load or per panel, max panels: 4 |
4 loops max or 15 seconds, whichever is less | Expansion – Left and/or Down Max expansion – 960x270 |
| Super Large Rectangle | 300x600 | GIF/JPG, 3rd party tags | GIF/JPG: 30k Flash/Rich Media: 45k initial load/60k additional polite load or per panel, max panels: 4 |
4 loops max or 15 seconds, whichever is less | Expansion – Left Max expansion – 600x500 |
| Widescreen | 960x150 | GIF/JPG, Rich Media | GIF/JPG: 30k Flash/Rich Media: 50k total load |
4 loops max or 15 seconds, whichever is less | Non-expanding, roadblock or sponsorship only. |
Broadband
| Ad Units | Dimensions | Image Types | Max File Size | Video & Animation | Additional Options |
| SD Video Pre-roll | 320x240 | flv, .avi, .mpeg, .mov, .wmv | 2mb (2048kb), 4:3 aspect ratio, 24fps | :15 seconds max | Tracking pixel allowed. |
| HD Video Pre-roll | 800x450 | flv, .avi, .mpeg, .mov, .wmv | 2mb (2048kb), 4:3 or 16:9 aspect ratio, 24fps | :15 seconds max | Tracking pixel allowed. |
| Video Companion | 300x250 | GIF or JPG only | 30k | No animation | Static ad. Tracking pixel only. |
Custom
| Ad Units | Dimensions | Image Types | Max File Size | Video & Animation | Additional Options |
| Skins (with or without leaderboard) | 1400x590 | GIF/JPG | Must provide background color and click thru URL | n/a | Tracking pixel allowed. |
Mobile
| Ad Units | Dimensions | Image Types | Max File Size | Video & Animation | Additional Options |
| WAP | 300x50;300x75 216x36;216x54 168x28;168x42 120x20;120x30 |
GIF/JPG, 3rd party tags | GIF/JPG: 5k | None | Must include landing page URL and CTA (call to action) text. At least three creative sizes listed must be provided. |
| iPhone Application | 300x50 | GIF/JPG only | <3k | None | Must include landing page URL and CTA (call to action) text |
Approved 3rd Party Vendors
These are our approved rich media providers:
- Doubleclick/Motif
- Atlas
- Pointroll
- Eyeblaster
- Eyewonder
- Unicast
- Interpolls
Additional Requirements
No Exceptions
Creatives can NOT exceed specified weight limitations and must be in compliance with all Fandango creative specifications. Any ad element not meeting spec will be returned for revision, which may result in flight delay.
***In order to provide the best possible user experience, ads for theatrical releases that specifically mention "tickets", "ticketing", and/or "showtimes", should link to the corresponding Fandango Movie Page where users can view showtimes and start the ticket buying process.
Floating Ad Units
- Ad units must be in an organic shape; cannot be square or rectangle. The floating unit must not contain hard borders or appear at all like a pop up.
- Ad must be frequency capped at one per user per day and have a close button.
- Ad should move across the screen and not stay fixed or hover in one place for more than one second.
- Ad must completely disappear after no more than 5 seconds.
- No part of the creative must cover the Homepage movie posters in the New & Upcoming Movies section.
- All creatives for floating ad units must receive pre-approval for the Fandango Ad Product team.
Additional Creative Guidelines
- We do accept rich media served via third party ad servers using javascript tags.
- Expandable panel must close on roll-off and have a close button. Panel may pin if expansion is user initiated (click to open/close).
- Ad must not cover or disable movie ticketing widget at anytime, even upon expansion.
- Audio must be user initiated.
- Video can auto-play (non User Initiated) but must be streaming and no longer than 15 seconds
- Video can be 30 seconds only if ad is click to play (User Initiated) and must have stop/pause and play video controls
- Banner animation can not be longer than 15 seconds and must not employ any rapid strobing animation.
- Rollover hotspot must not cover more than 33% of banner area.
- Ads may not have transparent backgrounds or blend into site content. Ads with a white background must have a distinct one pixel border.
- All clicks through URLs must open in a new browser window.
- All flash ads may be in Flash versions 6-9 and must be submitted with destination URL.
- Maximum frame rate is 18fps for animation and 24fps for video.
- No 4th party tags are allowed.
- Control ads are allowed but must be capped at 1/user/day.