Products Overview

Comcast Digital Entertainment offers a full suite of innovative advertising products to maximize brand awareness and deliver high ROI. Our team works closely with you to attain the right combination of ad products and targeting strategies to achieve your objectives.

Display Ads

Comcast Digital Eentertainment offers IAB-approved ad formats with rich media options from the industry's leading vendors.

High Impact Ads

Ads that get seen, get results. Our high impact ad solutions allow advertisers to maximize their messaging.

Integrated Opportunities

Our integrated opportunities enable advertisers to engage users on a deeper level.

  • Editorial Sponsorships
    • Section Sponsorship (Movie, TV & Home Entertainment/DVD)
    • Seasonal Movie Guide (Summer, Fall & Holidays)
    • Award Show Sponsorship (Oscars, Emmys, Grammys, etc.)
    • Comic-Con Sponsorship
    • Custom Sponsorships

Ad Placement Options

Comcast Digital Entertainment offers advertisers the opportunity to run high impact creative units and integrated programs across one or more Comcast Digital Entertainment properties to deliver superior reach. Ads can be targeted site specific, section specific or across Run of Network.

Site Specific

Select one or more Comcast Digital Entertainment properties that best align with your campaign objectives and resonate with your audience.

Section Specific

Target your ads to a specific section/content category to create a more relevant environment to deliver your message.

  • Homepage
  • Home Entertainment / DVD Content
  • Movie Content
  • TV Content

Run of Network

Leverage the extensive reach of the Comcast Digital Entertainment network to build brand awareness among a large audience quickly and efficiently.

  • RON – Movie Sites
  • RON – TV Sites
  • RON/ROS

High Impact Ads

Synched Ads

Synched ads enable advertisers to simultaneously place two, above-the-fold ads in prime locations across our high quality sites.

With this high impact solution, advertisers can make the most of their advertising dollars with complementary messaging.

Benefits

  • Effective ad placement visibility
  • Enhance messaging with more real estate to communicate your offer
Synced Ads

Takeovers

Takeovers enable advertisers to "own" an entire content category, providing maximum exposure and visibility.

This solution allows advertisers to captivate users' interest with bold, eye-catching ad units and boost brand awareness.

Benefits

  • Attracts users' attention
  • Maximize campaign visibility and brand awareness
Takeovers

Integrated Opportunities

Editorial Sponsorships: Movie Guide

Editorial sponsorships enable advertisers to engage with users on a deeper level through integration of content, editorial, and promotional features.

This Summer Movie Guide, sponsored by Honda-CRV showcased Top 10 Greatest Road Trip movies. Sponsorship included premiere photos, weekly polls, Summer Movie Trivia Game, Awards shows, Top 10 lists, exclusive sweepstake and more!

Benefits

  • Captivate, engage and connect with users on a deeper level
  • Boost brand awareness
  • Enhance users' brand experience
Integrated Opportunities