CDE Aligns Verizon FiOS with Fresh Entertainment Content
November 23, 2010 by Steve Raymond
To help Verizon align its FiOS service with with the latest entertainment news, Comcast Digital Entertainment has created a custom ad unit featuring a FiOS rich media ad and 4 posts from our entertainment protfolio. Four up-to-the minute headlines with engaging thumbnails are pulled from CDE’s premium publishers and include movie news, reviews, links to trailers, and top movie star news. The content is different and fresh with every new re-load, with a click to any link will bring users to the full story on the originating site.
Our content optimization system was developed with our partners at UpRoxx.
This IAB standard 300×600 unit is sponsored by Verizon to promote its FiOS tie-in with the Iron Man 2 franchise earlier in the year. The ad can be seen now at Fandango.com, Movies.com, and any of CDE’s affiliate sites like ScreenRant and Film Drunk. Early response to this ad unit and it’s content has been very positive. Due to the fresh nature of the headlines, users have been highly engaged with very impressive click-through rates.
This CDE product is now available to all of our partners. It can be utilized by any brand advertiser to leverage the best original content from our enthusiast driven web-sites – making your brand part of the conversation in the exciting world of movies and entertainment.