Study: Online Ad Effectiveness Higher on Premium Content Sites

May 11, 2010 by Steve Raymond

Context matters!  A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content sites such as those found in the Comcast Digital Entertainment portfolio as represented by OPA members, were numerically higher than on the Web, portals or ad networks.

These data confirm the CDE strategy of only working with hand-picked, premium content sites in the context of integrated partnerships.  The findings show that ads on original content sites consistently had significant effectiveness in raising awareness, creating message association, generating brand favorability and driving purchase intent over portals, ad networks and the overall MarketNorms ® average. In addition:

See the full press release here .and download the full report here

CDE Launches Fandango Showtimes & Ticketing Widget

April 23, 2010 by Marc Fishman

Iron Man 2 Showtimes & Ticketing BannerComcast Digital Entertainment has launched a Fandango powered showtimes and ticketing widget this week to promote Iron Man 2 on behalf of our partners at Paramount Pictures.  The widget automatically displays movie showtimes for neighborhood theaters based upon zip code of the end user.  Any showtime link can be followed for ticket purchases on Fandango.  The widget was engineered on top of the data APIs the Fandango team uses to power their site as well as our iPhone and Blackberry mobile apps.

The widget serves within an IAB standard 300×600 unit and is now an official CDE product available to all of our partners.  Our studio partners can use it to promote their film openings, and other brands can use the widget to align themselves with a fun night out at the movies.  Visit one of our publishers to see the widget to purchase advanced tickets for Iron Man 2 before it sells out!

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CDE at Twitter Chirp

April 21, 2010 by jlouwerens

Twitter Chirp logoWe traveled to San Francisco to attend Twitter Chirp, their first official developer conference. The first day was packed full of speakers and panels. It was great to hear candid opinions from Ev Williams, Biz Stone, and Dick Costolo They did a good job explaining how the ‘promoted tweets‘, their controversial new advertising model, will work. The real fun was the 2nd day, which was the 24 hour hack-a-thon. It was great to see all the dozens of apps that the hundreds of developers were creating. Seeing all of those apps come to life was inspiring. You can follow the conference at @chirp. You can also watch the video highlights at Justin.tv.

We have a few products in development to help our publishers leverage the Twitter platform to increase traffic and expand their analytics capabilities.

CDE’s 2010 Oscar Roundup

March 9, 2010 by tsar

Two funny hosts + young Hollywood actors + battle of the exes (Kathryn Bigelow vs. James Cameron) = Oscar success! Steve Martin and Alec Baldwin sporting 3D glasses (searching for the Avatar director), the co-hosts chilling backstage in matching Snuggies, and Ben Stiller presenting the Best Makeup award in a full Na’vi getup were the funniest moments of the evening. In case you missed this year’s telecast of the Oscars, our publishers have you covered—from the winners list, best and worst dressed photos, exclusive Red Carpet interviews to Oscar trivia.

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Two CDE Affiliates make the Technorati Top 5

January 5, 2010 by Shep

Both FirstShowing (#3) and Screen Rant (#4) find themselves amongst the Top 5 Film Blogs on  Technorati this month.  This is a strong showing for the CDE Affiliate in the blogosphere.  For the full this have a look here:

http://technorati.com/blogs/directory/entertainment/film/

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